Rebrand&Marketing.
Project Details
La Parfait is a contemporary skincare brand that blends minimalist design with a sense of luxury. The challenge was to craft a visual identity that feels both high-end and approachable. Balancing clean aesthetics with a touch of warmth. Through refined typography, a soft yet sophisticated color palette, and thoughtful packaging, the brand communicates effortless elegance while remaining accessible to a modern audience.
Role
Brand & logo redesign
Brand style guide
Package, letterhead, brochures and flyer design
Trade show ecosystem
Retail printed materials
Product photography
Website design and development
Animated gifs and videos
Instruction manuals
Promotional and marketing materials
Post purchase packaging and materials
Email funnels. Welcome series, Abandon carts, post purchase and more
Social media plan and execution
Landing pages
Font Choice
&Packaging.
The bold and regular weights of this sans-serif typeface create a modern, accessible brand aesthetic. Balancing confidence and approachability.
MobileFirst
Design.
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NotJustDesign.
As La Parfait’s Creative Director for nine years, I shaped the brand’s visual identity and led its creative evolution. Beyond design, I took over marketing strategy, driving significant growth and doubling online revenue for multiple years. My approach combined aesthetics with performance-driven strategy, ensuring the brand thrived in both its image and impact.
